There are people out there who are masters of promotion; unfortunately, I am not one of them! I have learned a few things about product recognition, however, since I was first published in 2011.
There is SO much competition in the marketplace that both you and your product must become recognizable. This means that you need to interact with your readership. Be friendly, helpful, and supportive to them, even as you are promoting your services.
Join as many web sites as you can- and be sure to choose your sites wisely. There are places on Amazon where a writer is allowed to promote, but there are also places that will rip you to pieces if you dare advertise! Join in chat groups with like- minded people. You might not be able to promote- I mean, how would you like it if your good friend lifted his trumpet every morning and blasted it in YOUR face? You can make friends online, however, and they will do everything in their power to help you get ahead.
I have a thread on the MOA forum (Amazon) called the SS Wordsmyth. It is one of the most vibrant threads there and is home to many writers of science fiction and fantasy. We cross-promote one another, and give one another a shoulder to cry on when that occasional bad review comes in, or we feel rejected.
I also belong to a number of groups on Goodreads and Facebook. Another important thing to do is open an author page on Facebook, and get a good picture of yourself. Readers want to know who you are and what you look like! They want to identify with you as a person!
Most of all, and I mentioned this before, you need to grow a very thick skin. Book promoting is a microcosm of life itself… no matter how hard you try, or how friendly you try to be, not everyone will like you (or your writing style)! Having a lot on on-line friends will help insulate you from the occasional attack, or horrible review!
Most important of all is having product recognition for your own name. I am gratified to see that more and more people are starting to hit on the name Linell Jeppsen for fantasy and science fiction. With a little good planning and hard work, your name will become a marketable as well!
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Genre – Fantasy/Romance
Rating – PG13
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